Baacode :-)

A friend told me about the Icebreaker baacode in her top....possibly the most inspired idea I've heard of all year (bar this one: stick with it, it's worth it).

You can use the code 213C3F390 to demo it and see the actual sheep ranch where the wool came from, how the fabric is made, and a video with the farmers detailing their lives and history. Fascinating stuff.