The Big Knit 2007

'Innocent' (those yum little drinks) are at it again!! :0)

Here's their press release:

'The Big Knit has arrived. Over the last few months, people have been busily knitting little hats for our smoothie bottles. And these behatted bottles are now available in Sainsbury’s – for every one sold, innocent and Sainsbury’s will give 50p to Age Concern. If we hit our target of 400,000 hats, we’ll raise £200,000 to help keep older people warm this winter. Good eh?

So why are we bothering? Well it's simple. Almost 25,000 older people died of cold related illnesses last winter, and we wanted to do our bit. Age Concern will use the money raised to provide support to older people in winter, including hot meals, blankets and advice on how to keep their houses warm.'

It's absolutely freeeeeeezing out there now! Their news blog is here and get some inspiration here!

And there's a comical video..!